![A photo of Samsung’s glare-free OLED TV.](https://cdn.vox-cdn.com/thumbor/_g59NtrlrY8FvDAMSn1Cexzqtz4=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73033585/DSCF6002.10.jpg)
Samsung’s third-generation QD-OLED TV, the new S95D, comes with a unique trick compared to its predecessors: it’s got a glare-free display that the company claims all but eliminates any noticeable reflections. This should prevent annoying distractions when you’re watching the TV on a sun-drenched day and trying to enjoy your content.
Anti-reflective coatings are nothing new on high-end TVs — Samsung, LG, and Sony are all pretty good at them as it stands — but Samsung seems to have gone a step beyond that with the special panel treatment being used here, and it insists there are no negative impacts on viewing angle or color distortion as a result.
“The OLED-optimized, low-reflection technology uses a new, specialized hard-coating layer…