![A person holding an Apple Vision Pro.](https://cdn.vox-cdn.com/thumbor/TwgAWqqV0LAa5X_lP-6URs5PX8A=/238x0:1662x949/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73036939/apple_vision_pro_ad.0.png)
Apple just released the first ad for its Vision Pro headset, and if you’re a longtime follower of Apple, you might notice that it has some similarities to the original commercial for the iPhone.
The Vision Pro ad, titled “Get Ready,” features a bunch of clips from movies and TV shows of characters putting on things like goggles, helmets, and masks. I spotted clips from Up!, an Ant-Man movie, Star Wars: Episode IV — A New Hope, and an Iron Man movie, to name a few. These clips all make it seem cool to put something on over your eyes, which is something Apple is going to have to do to make the Vision Pro a hit.
The general structure harkens back to the first iPhone ad, titled “Hello,” which features a bunch of clips from movies and TV…